Neostella

branding

Throughout my internship with Neostella, I was tasked with designing new sales documents and Youtube thumbnails that were consistent with their new branding. The challenge was creating different designs without straying from their minimalistic, professional aesthetic.

These documents are distributed to clients and potential clients, used to promote services, explain products, complete sales, share success stories, and overall promote Neostella as a company.

I took the personal challenge of sticking to the brand’s colors, typography, iconography, photos, and additional elements in order to create visually pleasing designs even with text-heavy documents. Although I initially struggled to organize all of the necessary information on, most of the time, one page, I learned immense amounts about organizational design, layout, and branding consistency.

sales documents