wow box
packaging designer
jackson’s chips
Jackson’s Chips began a new social campaign to generate user content with exciting packages delivered to consumers’ doorsteps. They hired me to design a PR box, the WOW box, to send out to food influencers and overall receive more brand visibility. I was challenged to design a box that was on brand with current Jackson branding, including colors, copy- writing, and visual assets. They craved a design that was fun, exciting, and bright so that influencers would feel excited upon opening the box. I aimed to design packaging that is trend forward and successful at resonating with a social media audience.
My creative process began with feeling inspiration from their vivid color palette and bold brand voice. I played around with different gradient explorations before settling on the rainbow-esc combination. The Jackson’s team desired picture representation of their product, so I focused on placing the chip imagery strategically to draw the customer’s eye directly to the center and feel excitement towards opening the box.
The marketing team also wanted post cards to be included in the box so I worked in collaboration with their provided copy and imagery to create a simple, cohesive card that provides a direct call to action to the Jackson website.
